All works © Michael A. Andrews 2010–2012. Please do not reproduce without the expressed written consent of Michael A. Andrews.
REBRANDING
LOGO
STANDARDS GUIDE
Martha & Brothers Coffee Company is a successful San Francisco business that started in 1989. A rebranding was needed
to revitalize their image. Although Martha’s has many loyal customers and employees, many don’t know their story. Brand guidelines were created to simultaneously share the story to current and future employees while establishing the company’s vision and standards. The logo was updated to refresh the company’s image and to signify to their customers a commitment to staying relevant in a highly competitive market.
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